Mintago is an innovative financial wellbeing platform that helps both employers and their employees with their financial health. We are on a mission to improve how people manage their financial world. As a socially conscious technology business, we want to make a positive impact on society. We believe in changing people's financial futures through the workplace.
If you're the type of person who sees a boring B2B LinkedIn post and thinks "I could make this 10x more engaging," loves building genuine connections at scale through AI & automation, and gets genuinely excited about turning financial complexities into content people actually want to engage with - this role is for you!
We're looking for a social storyteller who doesn't just post content - but sparks conversations. Someone who can break the B2B mould while staying true to our mission of financial empowerment.
ROLE DEFINITION:
You'll be the voice and bridge between Mintago and our audience - cultivating engaging content in all formats and genuine relationships across platforms while turning insights into actionable feedback for our product and marketing teams.
You'll be our chief conversation starter, community whisperer, and the person who makes sure Mintago never sounds like every other fintech company. Think of yourself as part creative director, part AI & algorithm guru, community therapist, and trend forecaster.
This is a creative, hands-on role where you'll build brand presence, foster engagement, and help our founders establish thought leadership in the financial wellbeing space.This role is of a strategic storyteller.
The ideal candidate is insanely creative, tech-savvy, has impeccable communication skills and is not afraid of being the face of the brand.
What excites you:
1. Social Creative & Community Building
Essential:
If you're the type of person who sees a boring B2B LinkedIn post and thinks "I could make this 10x more engaging," loves building genuine connections at scale through AI & automation, and gets genuinely excited about turning financial complexities into content people actually want to engage with - this role is for you!
We're looking for a social storyteller who doesn't just post content - but sparks conversations. Someone who can break the B2B mould while staying true to our mission of financial empowerment.
ROLE DEFINITION:
You'll be the voice and bridge between Mintago and our audience - cultivating engaging content in all formats and genuine relationships across platforms while turning insights into actionable feedback for our product and marketing teams.
You'll be our chief conversation starter, community whisperer, and the person who makes sure Mintago never sounds like every other fintech company. Think of yourself as part creative director, part AI & algorithm guru, community therapist, and trend forecaster.
This is a creative, hands-on role where you'll build brand presence, foster engagement, and help our founders establish thought leadership in the financial wellbeing space.This role is of a strategic storyteller.
The ideal candidate is insanely creative, tech-savvy, has impeccable communication skills and is not afraid of being the face of the brand.
What excites you:
- Turning a financial topic into a LinkedIn post that feels relevant for our audience has lots of genuine comments
- Spotting the exact moment a trend peaks and riding the wave perfectly
- Building authentic relationships with our audience who become genuine brand advocates
- Creating content that makes people stop scrolling and share with colleagues
- Turning customer pain points into conversations that actually help people
- Using AI & automation to reach scale beyond core channels
- Creating repeatable playbooks and playing with paid budgets to boost your content
- Learning and collaborating with the marketing team on cross-channel campaigns
- Being on a constant test and learn cycle, by measuring your performance, gathering insights and building new hypotheses
- Working with some of the best media buyers in the industry to boost your organic reach with paid tactics
1. Social Creative & Community Building
- Develop and execute community strategies across LinkedIn, Meta, and review platforms
- Foster genuine two-way conversations, becoming the first to know what resonates with our audience
- Transform review platforms into showcases of genuine customer love stories
- Identify and nurture brand advocates, creators, and ambassadors
- Monitor community discussions and turn insights into actionable feedback for internal teams
- Test new channels such as Reddit, Youtube or X.
- Create thumb-stopping content that makes complex financial concepts feel simple, engaging and actionable for both our buyers (companies) and our users (employees)
- Develop our brand voice that's smart, helpful, and refreshingly human
- Support founder personal branding with content that showcases genuine expertise (not corporate fluff)
- Stay ahead of digital culture while knowing exactly when we should participate vs. when to sit it out
- Keep up with internet culture, tech trends, and know when to lean in or stay authentic
- Spot opportunities for creative campaigns that other B2B brands wouldn't dare try
- Execute online and offline experiences (AMAs, challenges, virtual hangouts, meetups)
- Organise virtual events and webinars that provide genuine value to our community
- Manage review platforms (G2, Trustpilot, Capterra) and encourage positive advocacy
- Build opportunities for in-person events that can translate into online and vice-versa
- Track engagement metrics and community sentiment to identify growth opportunities
- Conduct market research and competitive analysis for strategic insights
- Report on community feedback to inform product development and marketing strategies
Essential:
- 4+ years in community management or social media, preferably B2B SaaS
- Deep understanding of LinkedIn and Meta platform dynamics
- Excellent written communication with a tone that's human, witty, and authentic
- Deep understanding of social monitoring and management platforms such as Hootsuite, Brandwatch, Buffer, BuzzSumo
- Extensive experience in providing strategic reporting beyond top engagement metrics, but correlating to the entire customer journey
- Creative strategic thinking with ability to develop innovative engagement initiatives
- Hands-on experience with utilising AI and automation to create, edit, and scale social campaigns (AI clips, comments, video snippets, creative, copy etc,)
- Comfortable in fast-paced startup environment, wearing multiple hats
- Experience organising online events such as webinars, instagram live etc.
- Expertise in graphic design and professional video editing tools (Figma & Adobe, Capcut, Descript etc.)
- Ability to learn about and expertly communicate financial solutions and understand their implications.
- Knowledge of SEO and content marketing
- Natural ability to make complex concepts accessible and engaging
- B2B Campaign examples that are genuinely unique
- High levels of comfort with prompt engineering and getting the best of AI to keep pace with content needs and stay productive
- Experience utilising automation tools to scale your efforts (Make, Zapier, n8n etc.)
- Genuine curiosity about what makes online communities tick
- Experience turning community insights into business value
- Understanding of internet culture with impeccable judgement on when to participate
- Passion for helping people improve their financial resilience
- Your choice of work kit (ThinkPad or MacBook Pro).
- Hybrid work (2 days in office)
- Budget for equipment to set up your home office.
- A flexible company discretionary unlimited leave policy + your birthday off.
- Flexible company hours so you can fit your life commitments - no company fixed hours as we trust you to manage your time and focus on outcomes delivered.
- A £300 yearly budget for your own learning and development.
- Mintago matches your pension contributions up to 4%
- Private medical insurance (provided by Vitality)
- Life insurance (provided by MetLife)
- Cash plan (provided by Medicash)
- Enhanced Parental Leave that increases with tenure (1st at 9 months and 2nd level at 2 years)
- Access to retail & holiday package discounts
- Access to salary sacrifice benefits across cycle to work, mobile, gym, tech, groceries and EV
- 30 minute initial call with our Head of People;
- 30 minute functional call with our Head of Marketing;
- A Creative Challenge task to be presented in our offices to 2 of our Marketing team;
- A Behavioural Interview with 2 members of teams other than Marketing.