Standing out in an online interview

The UK housing industry is dynamic and competitive, encompassing roles as varied as residential development and construction, community services, and asset management. But one thing that unites all these is that online interviews are becoming increasingly prevalent in recruitment. Here are some tips for making a memorable impression during an online interview:

1. Prepare your technology

Technical issues can undermine your professionalism. Ensure your internet connection, webcam, and microphone are reliable. Test your setup beforehand and become familiar with the video conferencing software being used. Have a contingency plan, such as a phone and dial-in number to hand, in case of technical difficulties.

2. Create a professional environment

Your interview setting is a reflection of your professionalism. Choose a quiet, well-lit space free from distractions. An uncluttered, neutral background is ideal. Many video conferencing platforms come with background filters if you can’t find a space that works well. Good lighting, preferably natural, ensures your face is clearly visible, helping you engage more effectively with the interviewer.

3. Dress the part

As with traditional face-to-face interviews, first impressions matter. Dress as you would for an in-person meeting. Business attire demonstrates your professionalism and respect for the role. Avoid overly bright colours or busy patterns that might be distracting on camera.

4. Showcase your industry knowledge

Look for opportunities to highlight your expertise by discussing relevant trends and challenges. Whether it’s a well-evidenced opinion on the local housing market, regional differences in planning and building regulations, or the economic factors such as interest rates and government housing policies on property management - demonstrating your industry knowledge can set you apart from other candidates.

5. Master non-verbal communication

Effective body language is crucial in an online interview. Maintain eye contact by looking at the camera, sit up straight, and use natural gestures. These non-verbal cues convey confidence and engagement, which are essential in an industry where personal interactions are key.

6. Highlight relevant skills

Emphasise skills that are particularly valuable, such as negotiation, customer service and market analysis. Share examples of how you’ve successfully closed deals, managed assets, or navigated regulatory challenges. Specific achievements, such as improving tenant satisfaction, can illustrate your value to potential employers.

7. Be concise and engaging

Online interviews can sometimes lack the personal touch of face-to-face meetings, so it’s important to be concise yet thorough in your responses. Engage your interviewer with stories of past successes, highlighting how your skills and experience align with the role.

8. Show digital proficiency

More and more, all sectors of the industry rely on digital tools, for example for virtual tours and customer relationship management platforms. Mention any experience you have with these technologies, as it demonstrates your ability to adapt and thrive in a digitally-driven environment. 

9. Follow up with a thank you email

After the interview, send a thank you email to express your appreciation and reinforce your interest in the role. Mention specific points from the interview to show you’ve paid attention and remind them of your qualifications. This courtesy can leave a lasting positive impression.

Standing out in an online interview requires a blend of technical preparation, professional presentation, and industry-specific knowledge. By focusing on these areas, you can create a strong impression and improve your chances of success. Good luck with your interview!